Corporate Identity/Branding (logo, business cards, website, printed materials)
Create a corporate identity for a ‘make-your-own’ wine business located in the heart of Niagara’s wine country. The goal was to bring in new, younger clientele and enhance the brand’s perception
Grapes played a large role in the branding for Niagara Winemakers. Make-your-own wine has had a bit of a bad reputation in recent years. People often compare it to the wine their parents created in their basements in the ’80s. The truth is, make-your-own wine has grown and developed a great deal since then, and using real grape skins, and proper fermentation processes and timelines has made this type of wine an inexpensive – and delicious – wine option. I wanted to create a fresh, sophisticated brand image to stand up to wineries in the area.