Marynissen Winery – Nanny’s Blend

Client
Marynissen Estates Winery

Project
Packaging/Wine Bottle Label

The Brief
Update previous branding, and create a label that stands out on a shelf. The logo is to remain the same, and this specialty wine label should be recognized as a Marynissen wine, but also be a great label on its own.

The Design
I really love the small town I grew up in. For 27 years I’ve called it home, and ever since I began designing (between 2006 & 2009), I’ve dreamt of designing for one of our local wineries. Wine is something Niagara-on-the-Lake is known for, so when Marynissen’s former winemaker, Jeff Hundertmark (curret Head Winemaker of Stoney Ridge Estate Winery and also Head Winemaker and Viticulturalist for the Mike Weir Winery), asked me to design their new wine label, I was beyond excited.

Nanny’s Blend (the story):
For over 50 years, Nanny Marynissen stayed by John’s side. For over 50 years, Nanny helped to create the dream of Lot 31 and Marynissen Estates Winery. For over 50 years, Nanny was an unsung hero of the award winning wines made by her husband John Marynissen. Today, we pay tribute to her love and dedication for John, her children and the whole Marynissen team.

This wine is named after (the late founder of the winery) John Marynissen’s wife, Andriana (aka Nanny). Nanny contributed a great deal to the winery over the 50 years she worked along side her husband, but without the thanks she deserved. Nanny’s Blend was created to acknowledge the time she put in to the winery.
The label I created is tall, with subtle textures and details. The idea is that this label would be the first in a long-awaited label redesign. The ‘Nanny’s Blend’ signature was used to create a hand-crafted feel, just as the wine has been lovingly crafted over the years. The dark background, tall label and texture are a departure from previous Marynissen branding, making this specialty wine stand out from the rest, and giving the brand a new direction to follow in the years to come.

See also:
Lot 31
Primary

Marynissen Mockup or Render
Nanny's Blend Labels Front and Back
Marynissen Label Design Nanny's Blend Image 1
Marynissen Label Design Nanny's Blend